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Managing Brands for the Long Run: Brand Reinforcement and Revitalization Strategies | Semantic Scholar
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![PDF] Adidas's sponsorship of the New Zealand All Blacks: the relationship between brand image and brand equity in sports sponsorship | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/335562c6136a17b94257e39f22476e7a09870184/60-Figure2.11-1.png "PDF] Adidas's sponsorship of the New Zealand All Blacks: the relationship between brand image and brand equity in sports sponsorship | Semantic Scholar")