Resources

UPG Sustainability Leadership Class of 2024

Deadline for Application: December 31, 2023 Eligibility: Passionate about sustainability Be between the ages of 18 and 35 on March 1, 2024 Be from any country in the world Demonstrate a strong motivation to become a UPG Sustainability Leader Be willing and able to take action on sustainability Believe in UPG's mission to empower people to make the world a better place through positive action Description: The UPG Sustainability Leadership Class of...

The Undeniable Value of a Comprehensive Brand Guide

Picture this: You’ve spent countless hours refining your brand - its logo, its colors, the perfect font, and even those subtle secondary marks. You're rightfully proud of it. But now, imagine handing it off to a team member or an external vendor without any guidelines. It's like giving someone the ingredients to a gourmet dish but without the recipe. The result? A branding mishmash...
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How to Make Partnerships Work for Your Small Business

Navigating the world of small businesses comes with its fair share of challenges. From securing capital to expanding reach, every phase demands calculated steps....

The Designer Dilemma: It’s a Love-Hate Relationship

Being entrenched in the world of graphic design for a decade is no small feat, especially when you’ve navigated a landscape that has evolved...

Why A Podcast Might Be the Marketing Hack Your Business Needs

In a world awash with content, it is a Herculean task to carve out a niche and resonate with your target audience. But what...

Navigating the Brand Landscape: Your 5-Step Guide to a Comprehensive Brand Audit

In a world where brand identity is akin to a fingerprint, distinct and telling, carrying out a comprehensive brand audit is non-negotiable. The brand...

Starting a Business? Here’s are 5 Steps to Navigating the Unpredictable Startup Landscape

Starting a business is no small feat; it’s a pathway laden with decisions big and small, with myriad details to consider. But fear not,...

The Psychology of Colours in Marketing: How Different Hues Can Influence Consumer Behaviour

In the ever-competitive market, understanding the subtle influences that drive consumer behaviour can be a pivotal factor in the success of your branding strategy....

Crafting a Compelling Brand Narrative: A Fun Guide to Making Your Brand Unforgettable

Hello there wonderful entrepreneurs, marketers, and brand builders! Today, we are diving deep into the magical world of storytelling but, wait a minute, not...

Clocking Out of the Hourly Mindset: Valuing Expertise and Output

Let's discuss a shift to output and why results matter more than hours. In today's fast-paced digital world, the traditional metrics for evaluating work are...

Digital Nomad No More: Unplugging from the Globe-trotting Work Life

Once upon a time, I had the world at my fingertips. Or rather, in my laptop bag. As a self-proclaimed digital nomad, I took...

Do I Have Toxic Productivity?

Let's Discuss Toxic Productivity: Identification and Steps for Recovery In the 21st century, where the pursuit of efficiency and productivity is given prime importance, the...

Is your salary competitive?

Are you curious about whether your salary is grooving in harmony with the industry average, or is it just shuffling in the corner? Money talk can be a tedious waltz, so let's tango into this discussion with a bit more flair and fun.

Focus on acquiring knowledge from other founders instead of constantly competing

In the dynamic world of entrepreneurship, it's easy to get caught up in the mindset of constant competition. However, shifting our focus from rivalry...