Business

UPG Sustainability Leadership Class of 2024

Deadline for Application: December 31, 2023 Eligibility: Passionate about sustainability Be between the ages of 18 and 35 on March 1, 2024 Be from any country in the world Demonstrate a strong motivation to become a UPG Sustainability Leader Be willing and able to take action on sustainability Believe in UPG's mission to empower people to make the world a better place through positive action Description: The UPG Sustainability Leadership Class of...

The Undeniable Value of a Comprehensive Brand Guide

Picture this: You’ve spent countless hours refining your brand - its logo, its colors, the perfect font, and even those subtle secondary marks. You're rightfully proud of it. But now, imagine handing it off to a team member or an external vendor without any guidelines. It's like giving someone the ingredients to a gourmet dish but without the recipe. The result? A branding mishmash...
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How to Make Partnerships Work for Your Small Business

Navigating the world of small businesses comes with its fair share of challenges. From securing capital to expanding reach, every phase demands calculated steps....

Navigating the Brand Landscape: Your 5-Step Guide to a Comprehensive Brand Audit

In a world where brand identity is akin to a fingerprint, distinct and telling, carrying out a comprehensive brand audit is non-negotiable. The brand...

Starting a Business? Here’s are 5 Steps to Navigating the Unpredictable Startup Landscape

Starting a business is no small feat; it’s a pathway laden with decisions big and small, with myriad details to consider. But fear not,...

The Psychology of Colours in Marketing: How Different Hues Can Influence Consumer Behaviour

In the ever-competitive market, understanding the subtle influences that drive consumer behaviour can be a pivotal factor in the success of your branding strategy....

Crafting a Compelling Brand Narrative: A Fun Guide to Making Your Brand Unforgettable

Hello there wonderful entrepreneurs, marketers, and brand builders! Today, we are diving deep into the magical world of storytelling but, wait a minute, not...

Clocking Out of the Hourly Mindset: Valuing Expertise and Output

Let's discuss a shift to output and why results matter more than hours. In today's fast-paced digital world, the traditional metrics for evaluating work are...

Do I Have Toxic Productivity?

Let's Discuss Toxic Productivity: Identification and Steps for Recovery In the 21st century, where the pursuit of efficiency and productivity is given prime importance, the...

Focus on acquiring knowledge from other founders instead of constantly competing

In the dynamic world of entrepreneurship, it's easy to get caught up in the mindset of constant competition. However, shifting our focus from rivalry...

The Benefits and Drawbacks of Running a Business from Home

Running a business from home can be a great way to save money and have more flexibility. However, there are also some potential drawbacks...

Confidence in Business: The Key to Success for African Startups

Confidence is a key ingredient for success in any business, but it is especially important for African startups. The continent faces a number of...

5 Efficient Tips For Small Business Owners Hiring Their First Employees

Congratulations, you have achieved your lifelong dream of starting a small business. But the journey to building a successful business doesn’t end there. Here...

How Successful Entrepreneurs Stay Focused & Block Out the Noise

Society tells us that the way to be successful is by doing as many different things as you can. ? Spend time with as many...