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Marketing

UPG Sustainability Leadership Class of 2024

Deadline for Application: December 31, 2023 Eligibility: Passionate about sustainability Be between the ages of 18 and 35 on March 1, 2024 Be from any country in the world Demonstrate a strong motivation to become a UPG Sustainability Leader Be willing and able to take action on sustainability Believe in UPG's mission to empower people to make the world a better place through positive action Description: The UPG Sustainability Leadership Class of...

The Undeniable Value of a Comprehensive Brand Guide

Picture this: You’ve spent countless hours refining your brand - its logo, its colors, the perfect font, and even those subtle secondary marks. You're rightfully proud of it. But now, imagine handing it off to a team member or an external vendor without any guidelines. It's like giving someone the ingredients to a gourmet dish but without the recipe. The result? A branding mishmash...
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The Designer Dilemma: It’s a Love-Hate Relationship

Being entrenched in the world of graphic design for a decade is no small feat, especially when you’ve navigated a landscape that has evolved...

Why A Podcast Might Be the Marketing Hack Your Business Needs

In a world awash with content, it is a Herculean task to carve out a niche and resonate with your target audience. But what...

Navigating the Brand Landscape: Your 5-Step Guide to a Comprehensive Brand Audit

In a world where brand identity is akin to a fingerprint, distinct and telling, carrying out a comprehensive brand audit is non-negotiable. The brand...

Starting a Business? Here’s are 5 Steps to Navigating the Unpredictable Startup Landscape

Starting a business is no small feat; it’s a pathway laden with decisions big and small, with myriad details to consider. But fear not,...

The Psychology of Colours in Marketing: How Different Hues Can Influence Consumer Behaviour

In the ever-competitive market, understanding the subtle influences that drive consumer behaviour can be a pivotal factor in the success of your branding strategy....

Crafting a Compelling Brand Narrative: A Fun Guide to Making Your Brand Unforgettable

Hello there wonderful entrepreneurs, marketers, and brand builders! Today, we are diving deep into the magical world of storytelling but, wait a minute, not...

Starting from the Ground Up: A How-To Guide on Starting a Social Media Account from Scratch

  As a user, joining a new social media platform can be both exhilarating and daunting. Inspired by the launch of Meta’s new platform Threads,...

The Real Difference Between Content Writing and Copywriting

We are in the age of social media, and as a result, content creation has become one of the most popular and integral skills...

Graphic Design MasterClass For Beginners

Nothing tells a story better than a good design. In this Masterclass, you will learn Graphic Design Theory and the Basic Principles of Color...

HOW TO USE YOUR SOCIAL MEDIA TO GET A JOB

Today, everyone is attached to at least one form of social media.  From Twitter fingers to Instagram Models, we all love our social media. Unfortunately,...